All the options (social class, reference groups, culture, and learning) are psychological variables that can influence buying behavior.
which of the following is a psychological variable of buying behavior?
Social class is how society is divided into different groups based on things like how much money people make, what job they have, how educated they are, and how they live. It affects what people buy because people from different social groups like different things and have different habits when they shop.
Reference groups are people that individuals look up to and want to be like. They seek their approval and guidance. These groups can be made up of people like family, friends, people from work, or famous people. "Reference groups affect what people buy because they influence how we think, what we believe is normal, and what we want to achieve. "
Culture: Culture is the beliefs, values, customs, and behaviors that a group of people share. It changes how people buy things by affecting how they see products, what they like, and how much they buy.
Learning means gaining knowledge and skills by doing things, going to school, and being around new things. When people buy things, learning means getting facts about the product, looking at other options, and figuring out how to decide what to buy.