Answer: The purpose of the "Keep America Moving" advertisement is to persuade voters to vote for Andrea Smithson for Senator. The ad wants voters to believe that Smithson is the right candidate because she is experienced, hard-working, and has a vision for the future. The ad offers reasons in support of this purpose by highlighting Smithson's accomplishments and her plans for improving transportation infrastructure. The purpose of the "Highway Robbery" advertisement is to persuade voters to vote for Harvey Jones for Senator. The ad wants voters to believe that Jones is the right candidate because he will fight against corrupt politicians who waste taxpayer money. The ad offers reasons in support of this purpose by painting Smithson as a corrupt politician who has wasted taxpayer money on frivolous projects.
The perspective behind the "Keep America Moving" ad is that Andrea Smithson is a competent and experienced candidate who has a vision for the future. This perspective leads to an example of bias because the ad only presents positive information about Smithson and does not acknowledge any potential weaknesses or flaws. The perspective behind the "Highway Robbery" ad is that Harvey Jones is a candidate who is committed to fighting against corruption and waste. This perspective leads to an example of bias because the ad paints Smithson as a corrupt politician without providing evidence to support this claim.
An example of pathos in the "Keep America Moving" advertisement is the use of emotional music and images of families, which help to create a sense of nostalgia and a desire for a better future. This appeal helps the campaign's purpose by making viewers feel more positive about Smithson and her vision for the future.
An example of ethos in the "Highway Robbery" advertisement is the use of a serious and authoritative voiceover to present the ad's message. This appeal helps the campaign's purpose by making viewers more likely to trust the information presented in the ad.
An example of logos in the "Keep America Moving" advertisement is the use of statistics to support Smithson's claim that she will improve transportation infrastructure. This appeal helps the campaign's purpose by making viewers more likely to believe that Smithson's plans are based on evidence and logic.
The "Highway Robbery" advertisement uses media other than the spoken word to be persuasive by using images of Smithson's face on a "wanted" poster, which is intended to create a negative emotional response in viewers. This example of media use appeals to pathos by making viewers feel angry and frustrated with Smithson.
In the "Keep America Moving" advertisement, one rhetorical device used is metaphor, as Smithson is compared to a train conductor who will keep America moving. This device helps the campaign's purpose by creating a strong and memorable image in viewers' minds. Another rhetorical device used is repetition, as the phrase "Andrea Smithson for Senator" is repeated several times throughout the ad to make it more memorable. This device helps the campaign's purpose by making Smithson's name more recognizable to voters. In the "Highway Robbery" advertisement, one rhetorical device used is hyperbole, as Smithson is accused of wasting "millions" of taxpayer dollars on frivolous projects. This device helps the campaign's purpose by creating a sense of outrage and anger in viewers.