The consciousness of the tactics used in media messages to influence audiences is known as media literacy. Media literacy refers to the ability to access, analyze, evaluate, and create media messages in a variety of forms, including print, television, digital, and social media. It involves understanding the various techniques and strategies used by media producers to shape public opinion, as well as the potential impacts of media messages on individuals and society as a whole. By developing media literacy skills, individuals can become more informed and critical consumers of media, and make more informed decisions about the media they consume and share with others.