Question

in 200 words write about as an austrian- thai company, red bull has done a remarkable jop of positioning itself internationally by coming across as a local company in every country red bull is sold. would you be more or less likely to buy red bull knowing the brand is austrian but with a strong influence? does it generally matter to consumers where a product originates from.

Answer 1

Red Bull's global brand positioning may attract consumers with its Austrian-Thai heritage, highlighting globalization's influence on consumer perception. Product origin is less significant than brand values and local resonance in today's market.

Step-by-step explanation:

Red Bull's ability to position itself as a local brand internationally, despite being an Austrian-Thai company, underscores the power of globalization in brand marketing.

Knowing that Red Bull is Austrian with Thai influence may attract consumers interested in diverse cultural influences and the company's global outlook. In today's interconnected market, where companies like Toyota, Honda, and Coca-Cola are seen as local in many parts of the world, the origin of a product may be less significant to consumers than the brand's values, identity, and how it resonates with them locally. The consumer decision may pivot on factors such as product quality, perceived value, and the brand's environmental and social impact.

Indeed, for some consumers, local production can influence purchasing habits due to perceived economic benefits or environmental considerations. Nonetheless, Red Bull's successful international positioning suggests that establishing a strong brand presence can transcend national borders and appeal to global consumers.

Answer 2

In general, consumers may have different preferences when it comes to the origin of a product. For some consumers, the country of origin may be an important factor in their purchasing decision, while for others, it may not be a significant consideration.

However, it's important to note that consumers are often influenced by the brand's reputation, quality, and value proposition. Red Bull has successfully positioned itself as a premium energy drink with a unique marketing strategy that focuses on extreme sports and lifestyle events. Their branding and marketing efforts have created a strong emotional connection with consumers that transcends national boundaries.

Therefore, even though Red Bull is an Austrian company, its success lies in its ability to position itself as a local company in every country where it is sold. This localization strategy has helped to create a sense of familiarity and trust with local consumers. As a result, consumers are more likely to purchase Red Bull based on their perception of the brand rather than its country of origin.