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During design competition,

a. a new dominant design prevents a company from competitively selling its products or makes it difficult to do so
b. the patterns of innovation over time create sustainable competitive advantage
c. a scientific advance of existing technologies creates a significant breakthrough in performance or function
d. an older technology usually improves significantly in response to the competitive threat from the new technologies

1 Answer

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b. the patterns of innovation over time create sustainable competitive advantage.

User Paul Kohler
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