169k views
5 votes
"Our new IT system

makes my job easy,"
Why wouldn't this ad be
successful in Saudi Arabia?

User Rharvey
by
7.7k points

1 Answer

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Answer: The ad "our new IT system makes my job easy" may not be successful in Saudi Arabia due to cultural differences and the values of the Saudi Arabian people. In Saudi Arabia, the culture places a high value on personal relationships and face-to-face communication, and there is often a preference for traditional methods of doing business. The use of technology may not be viewed favorably in some situations, particularly if it is seen as a threat to personal connections and relationships.

Additionally, the language used in the ad may not be suitable for a Saudi Arabian audience. The use of the word "easy" may be interpreted as laziness or lack of effort, which is not valued in the Saudi Arabian culture. The ad may need to use different wording that emphasizes the benefits of the IT system, such as increased efficiency or improved accuracy.

Furthermore, Saudi Arabia has strict cultural norms and values, particularly regarding gender roles. If the ad features a woman, for instance, working alone with the IT system, it may not be well-received in Saudi Arabia, where women are expected to adhere to strict gender segregation rules in public spaces and workplaces. Therefore, the ad needs to be carefully crafted to reflect and respect the cultural norms and values of the Saudi Arabian people.

Step-by-step explanation:

User Yellowgray
by
7.3k points