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1. What job will you apply for? Consider a field you're interested in and also think about the kind of work or work environment you might like. Describe the job you will apply for and explain why you chose it.

2. Describe the company or organization you're applying to and the person your letter will address. If the organization is a small business, you might write directly to the owner, for example. If it's a bigger business, you might write to a hiring manager.

3. List two or three domain-specific terms you're likely to use in your letter. Explain what they mean. Use word roots and reference materials to help you.

4. Write your introduction paragraph. Let the employer know what job you're applying for. Then, briefly explain how you found out about the position.

5. Write the first part of your middle paragraph. Explain your qualifications. Describe your education, what you did in your last few jobs, and your accomplishments. Remember to use domain-specific vocabulary in this paragraph to show your knowledge of the field. Also make sure there is a clear transition that connects the first part of the paragraph to the next part.

6. Write a draft of the second half of your middle paragraph. Explain what you will bring to the company if you're hired. This is another opportunity to use domain-specific vocabulary to show your knowledge.

7. Write a full draft of your cover letter. Use the structure from page 3 of this activity as a model. Don't forget to use formal, respectful language and domain-specific vocabulary. In your closing paragraph, you should thank the person you're writing to for taking the time to read your letter and ask whether the person needs any further information from you. To show your interest, you can also suggest next steps, such as asking to schedule a meeting or phone call.

1 Answer

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Answer: Job Description: I would like to apply for the position of Marketing Manager at Nike Inc. As a marketing professional with experience in the sports industry, I believe my skills and knowledge would be an asset to Nike. I am passionate about sports and have extensive knowledge of the latest trends and developments in the industry. I have experience in developing and implementing successful marketing campaigns, as well as managing and mentoring teams.

Company Description: Nike is a multinational corporation that designs, develops, and sells athletic footwear, apparel, and equipment. It is one of the world's largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment. The letter will be addressed to the hiring manager responsible for the Marketing Manager position.

Domain-Specific Terms:

a. Branding: The process of creating a unique name, symbol, or design that identifies and differentiates a company or its products from others in the marketplace.

b. Sponsorship: A form of marketing in which a company pays to be associated with a particular event, team, or individual, in order to increase brand awareness and promote their products.

c. Consumer Behavior: The study of how people make decisions about what they buy, use, and dispose of, taking into account psychological, social, and cultural factors that influence those decisions.

Introduction: Dear Hiring Manager, I am writing to apply for the position of Marketing Manager at Nike Inc. I learned about this opportunity through your company's website and was immediately drawn to the position due to my passion for sports and my experience in marketing.

Qualifications: With a Bachelor's degree in Marketing and five years of experience in the sports industry, I have developed a comprehensive understanding of consumer behavior and branding. In my previous roles as Marketing Coordinator at Adidas and Marketing Manager at Under Armour, I was responsible for developing and executing successful marketing campaigns, as well as managing teams of marketing professionals. I am proud of my accomplishments, such as increasing brand awareness and sales revenue through targeted advertising campaigns and securing high-profile sponsorship deals.

What I Bring: If hired as Nike's Marketing Manager, I would bring my expertise in developing creative marketing strategies and managing teams to help the company continue to be a leader in the sports industry. I have a passion for sports and am always up-to-date with the latest trends and developments in the industry. I am confident that my experience and skills make me an ideal candidate for this position.

Full Draft:

[Your Name]

[Address]

[City, State ZIP Code]

[Email Address]

[Today's Date]

[Recipient's Name]

[Company Name]

[Address]

[City, State ZIP Code]

Dear Hiring Manager,

I am writing to apply for the position of Marketing Manager at Nike Inc. I learned about this opportunity through your company's website and was immediately drawn to the position due to my passion for sports and my experience in marketing.

With a Bachelor's degree in Marketing and five years of experience in the sports industry, I have developed a comprehensive understanding of consumer behavior and branding. In my previous roles as Marketing Coordinator at Adidas and Marketing Manager at Under Armour, I was responsible for developing and executing successful marketing campaigns, as well as managing teams of marketing professionals. I am proud of my accomplishments, such as increasing brand awareness and sales revenue through targeted advertising campaigns and securing high-profile sponsorship deals.

If hired as Nike's Marketing Manager, I would bring my expertise in developing creative marketing strategies and managing teams to help the company continue to be a leader in the sports industry. I have a passion for sports and am always up-to-date with the latest trends and developments in the industry. I am confident that my experience and skills make me an ideal candidate for this position.

Thank you for considering my application. Please let me know if you need any further information

Step-by-step explanation:

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