Answer: Branding is most effective when it is easy to pronounce ,easily understandable by all, helps to differentiate with other brands
Explanation: Branding is most effective when it is easy to pronounce because if one cannot pronounce the brand how he will repeat the rand or how he will be your loyal customer
Second , it must be understandable by all , the brand should represent that which product or a service company is selling, so that the consumer or a customer do not face any problem to find particular brand product.
third, it must be different shable from all its competitors it means that the brand should not be same as the competitors brand it must be different from them so that a consumer can differentiate from the companies brand and the competitor's brand.