There are several formats you can use for sending detailed product information to a customer, such as PDF documents, product specification sheets, or online videos. However, the most commonly used format is the email.
Using email to send detailed product information is convenient, cost-effective, and allows the customer to access the information at their own pace. It also allows you to properly document the customer's request for information and enables tracking of responses.
In the product information email, it’s important to include an overview of the product, features and benefits, specifications, available options, and pricing. You may also include images, videos, and links to the product’s website or support page. Additionally, you could include customer reviews or testimonials to reinforce the value of the product.