Question

The marketing concept says that a business firm should aim all its efforts at

a. selling what the company produces efficiently
b. making a profit selling to satisfied customers
c. satisfying customers regardless of profitability
d. producing products at the lowest cost
e. doing more advertising and selling than competitors

Answer 1

Answer: The marketing concept says that a business firm should aim all its efforts at making a profit selling to satisfied customers.

Step-by-step explanation:

The marketing concept revolves around customer satisfaction, while also achieving the primal goal of the organization, which is profitability. The concept states that a business firm should know its target market and put its resources to make sure that its product is designed for the respective customers and that they are satisfied.

Hence, achieving customer satisfaction without profitability, or vice-versa would the balance of the firm. While advertising and a competitive approach are also important factors in marketing, the ultimate goal is to make profits based on customer satisfaction.