Answer: A firm can try to protect and sustain its competitive advantage by making it costly for rivals to imitate its capabilities, is a completely true statement.
Explanation: This may be accomplished in a number of ways, including spending money on R&D, developing a strong brand identity, forming exclusive collaborations, developing an original and challenging-to-copy business strategy, and protecting intellectual property rights. A company can keep its competitive edge and lessen the danger of competition by making it costly and difficult for rivals to copy its skills.