Question

as not all consumers know of pepe's pizzeria, this suggests that the brand may want to incorporate marketing communications primarily focusing on which goal?

Answer 1

Pepe's Pizzeria may want to focus on brand awareness in their marketing communications.

Step-by-step explanation:

The brand may want to incorporate marketing communications primarily focusing on brand awareness as not all consumers know about Pepe's Pizzeria.

By increasing brand awareness, Pepe's Pizzeria can reach a larger audience and attract more customers.

They can use advertising campaigns, social media promotions, and other marketing strategies to make consumers aware of their brand and the delicious pizzas they offer.

Answer 2

Pepe's Pizzeria should aim to increase brand awareness through vivid and emotionally resonant marketing, leveraging the attention economy with consistent messaging across platforms, and building a strong brand presence to outshine competitors.

Step-by-step explanation:

Given that not all consumers are aware of Pepe's Pizzeria, the brand may want to focus its marketing communications primarily on the goal of brand awareness. This involves crafting a simple and instantly recognizable symbol that evokes a positive emotional response, making communications vivid, personal, and concrete, as suggested by Mckenzie-Mohr. The pizzeria could benefit from a social marketing approach, using flagship species or traits that create a sense of pride in the local environment, and an emotional connection to the brand.

It is also essential to utilize the concept of the attention economy, ensuring messages are consistent across various platforms and sources, such as billboards, social media, and local events. This synergy can help Pepe’s Pizzeria become more recognizable and preferred among consumers, creating an experience that is personal and relates to their lifestyle, with the advertisement strategy becoming an integral part of the brand’s identity.

Furthermore, establishing a strong brand presence through significant advertising can also discourage competition, making it difficult for new entrants to gain traction in the market against well-established brands. Pepe's Pizzeria should consider the importance of connecting with potential customers through multiple advertising channels and media types while also considering the rhetoric and persuasive strategies that will appeal to their target demographic.