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Advertising appeals that express or imply some type of physical or emotional danger and try to arouse consumers to take steps to remove the threat are known as _____ appeals. A. comparative B. irrational
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Advertising appeals that express or imply some type of physical or emotional danger and try to arouse consumers to take steps to remove the threat are known as _____ appeals.

A. comparative
B. irrational
C. humor
D. fear
E. nonverbal

User Twiggeh
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1 Answer

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The answer is likely fear (because fear causes people to have the desire to remove it)
User Anheledir
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