Question

In a psychological study designed to assess the effects of disclosure of ingredients on the experience of taste, Lee, Frederick, and Ariely (2006) approached patrons at a local pub and asked them to taste and rate a new beer: the MIT Brew. Some participants were told about the secret ingredient in the beer (a few drops of balsamic vinegar) either before tasting ( before condition) or after tasting but before rating ( after condition). Other participants were not told anything regarding the secret ingredient ( not told condition). Identify for this study the (a) population, (b) sample, (c) independent variable, (d) levels of the independent variable, and (e) dependent variable.

Answer 1

1. The population of this study is the entire people that are present in this bar.

2. The sample of the study are the people that are used to represent the population. The patrons

3. The independent variable are the conditions where some were told of secret ingredients and the untold condition.

4. The two levels of the independent variable is told and untold.

5. The dependent variable is the experience of taste.