This effort to promote a positive brand image represents an C. integrated marketing communication program.
An integrated marketing communication (IMC) programme is a strategic approach to marketing communication that entails coordinating and integrating different promotional elements, like advertising, personal selling, public relations, and sales promotion, to create a unified and consistent message that promotes a positive brand image and supports the organisation's marketing objectives.
The goal of an IMC programme is to make sure that all promotional activities are coordinated and consistent in conveying the desired message to the target audience. IMC programmes recognise that customers obtain information from many sources. Organizations may develop a better and more successful promotional campaign that maximises the impact of each promotional element and forges closer relationships with clients by employing an integrated approach to marketing communication.
Complete Question:
The management of GamesPeople designed a comprehensive strategy that unifies advertising, personal selling, public relations and sales promotion activities creating a consistent message. This effort to promote a positive brand image represents a(n) ________ program.
A. global marketing
B. interactive promotion
C. integrated marketing communication
D. unified segmentation