Every company has its marketing objective. It is an internal factor of a company. Marketing objectives impact the pricing decision positively. Marketers need to understand the marketing objectives because it gives awareness to the owner to become competent with competitors. when a company is aware of the competitor so it easily sets its price and amazed the competitor.
Yes, promotional pricing strategy is impact the customer's purchasing decision. the company uses this tool to engage customers for their product. the promotional strategy is giving a positive impact on the customer mind.