Pick your favorite super bowl LVII commercial and answer the following question in complete sentences 2023
1. Describe the ad, the company, the brand, and basic message.
2. What consumer needs were identified?
.....
3. What was the target market and how was this market shown in the ad? Describe the demographic and
psychographic characteristics you think the ad targets. Explain why you think this.
4. Explain why you think the advertiser has targeted this group and chosen the Super Bowl to do so.
5. Do you think this advertisement is effective at gaining the attention of the target audience? Explain why
or why not.
6. Did the ad present a call to action by the consumer or merely try to present the brand? If the ad did call
for customer action, what action was called for?
7. What particularly did you like or dislike about the ad?
8. Was the ad designed for Super Bowl Sunday only, or can it be reused?
9. And now the $5 Million Dollar question (remember the average 30 second ad cost the advertising
company on average $5 million). The purpose of the advertising and marketing behind this commercial
was probably to inform, reinforce past behavior, change behavior, and create sales. In your opinion, will
the ad you have chosen do these things? Why or why not. What do you think could have been done more
effectively?