The dilution ration is 1÷10 (1 drop of concentrated solution in 10 drops of diluted solution).
If we do that 4 times we repeat the same dilution with the same dilution ratio of 1÷10 (numerically is 0,1). Therefore we can multiply the solution ratio by itself 4 times.
0,1⁴ = 10^-4
This means that we end up with a solution which concentration is 10^-4 times the beginning concentration. Therefore the final concentration is
40 000 ppm × 10^-4 = 4ppm
PS: we can do this because we have the same unit of measurement for the volumes of both the concentrated solution and the diluted one (drops)