Forman appeals to his audience’s pathos by describing the horrible, yet true conditions that the animals we eat face. He tells the audience that about 10% of all chickens die and that being deprived of nature causes the animals to behave strangely or even in a self destructive manner. This information appeals to the empathy the audience feels towards the animals. He shows his ethos by listing his sources and also including quality interviews with people who are a part of the food production system he describes.