Final answer:
The unit price that should be established to maximize revenue is $1,000. The maximum revenue is $5,000,000.
Step-by-step explanation:
To find the unit price that maximizes revenue, we need to determine the vertex of the quadratic function R(p) = -5p^2 + 10,000p.
The vertex of a quadratic function in the form f(x) = ax^2 + bx + c is given by the x-coordinate:
x = -rac{b}{2a}
In this case, a = -5 and b = 10,000. Plugging these values into the formula, we get:
x = -rac{10,000}{2(-5)} = 1,000
Therefore, the unit price that should be established to maximize revenue is $1,000.
To find the maximum revenue, substitute the x-coordinate of the vertex back into the function:
R(1,000) = -5(1,000)^2 + 10,000(1,000)
R(1,000) = -5,000,000 + 10,000,000 = $5,000,000
Therefore, the maximum revenue is $5,000,000.