Question

Cadbury launched a new chocolate product, Cadbury Dairy Milk, with a label proclaiming "with Oreos" on its package. This is an example of _______.

Group of answer choices
family branding
cohort branding
co-branding
brand extension
brand licensing

Answer 1

The correct answer is co-branding. Co-branding is when two or more well-known brands come together to create a new product or service. In this case, Cadbury and Oreos have collaborated to create a new chocolate product called Cadbury Dairy Milk with Oreos.

Step-by-step explanation:

The correct answer is co-branding.

Co-branding is when two or more well-known brands come together to create a new product or service. In this case, Cadbury and Oreos have collaborated to create a new chocolate product called Cadbury Dairy Milk with Oreos. The label on the package, stating 'with Oreos', is a clear indication of the co-branding strategy.

Co-branding is a way for companies to leverage each other's brand equity and expand their market reach. It helps both brands to attract new customers and create a unique selling proposition.

Answer 2

Co-branding is when two or more brands collaborate to create a product or marketing campaign.

Step-by-step explanation:

This is an example of co-branding. Co-branding is when two or more brands collaborate to create a product or marketing campaign.

In this case, Cadbury collaborated with Oreo to create a new chocolate product called Cadbury Dairy Milk with Oreos. By adding Oreos to their chocolate, Cadbury is leveraging the popularity and brand recognition of Oreo to attract customers.

This strategy benefits both brands, as Cadbury can tap into Oreo's fanbase, while Oreo can reach new customers who may not have tried their products before.