True. Brad needs to use the overall framework of the marketing mix as he starts to work on the newly created product line of personal care products. The marketing mix consists of the 4Ps: product, price, place, and promotion.
Brad needs to consider each product within the personal care product line and ensure that it is developed to meet the needs of the target market, is appropriately priced, distributed through the right channels, and promoted effectively. Additionally, he needs to consider how the products fit together as a product line and ensure that they are complementary and consistent with the overall brand image and marketing strategy.
Therefore, by using the marketing mix framework, Brad can develop a comprehensive marketing strategy that focuses on each product in the personal care product line and how they collectively fit together to achieve the company's marketing objectives.
Step-by-step explanation: