Question

Miller Lite Beer's brand positioning establishes regular (as opposed to low-calorie) beers as the brand's frame of reference for points of parity, which A. suggests that consumers classify the brand as similar in taste to regular beers. B. helps consumers differentiate Miller Lite from competitive low-calorie beers. C. allows Miller Lite to establish shared attributes with regular beers. D. allows Miller Lite to identify points of difference versus regular beers. E. means that all of these answer choices are correct.

Answer 1

Miller Lite Beer's brand positioning against regular beers encompasses multiple objectives such as suggesting similarity in taste, differentiating from competitors, establishing shared attributes and identifying points of difference with regular beers. Thus, the correct answer is that all provided choices are accurate.

Step-by-step explanation:

Miller Lite Beer's brand positioning, which establishes regular beers as the frame of reference for points of parity, does multiple things simultaneously.

It A) suggests that consumers may classify the brand as similar in taste to regular beers, B) helps consumers differentiate Miller Lite from competitive low-calorie beers, C) allows Miller Lite to establish shared attributes with regular beers, and D) allows Miller Lite to identify points of difference versus regular beers.

Hence, the correct answer to the question would be E), meaning that all of these answer choices are correct.