Question

what are publics in the marketing context? why are they important to marketers? suggest the publics for a specific business.​

Answer 1

In the context of marketing, publics refer to specific groups of people who have an interest in a company, product, or service. These groups can include customers, employees, shareholders, suppliers, the media, and the general public.

Publics are essential to marketers because they help identify key stakeholders and their attitudes, perceptions, and behaviors toward the company. Understanding these different publics enables marketers to create effective marketing strategies and communication plans that cater to each group's specific needs and preferences. Engaging with publics can also help build brand reputation, increase customer loyalty, and drive sales.

For example, let's consider a small coffee shop. The following are potential publics for this business:

Customers: Regular and occasional customers who purchase coffee, snacks, or meals from the coffee shop.

Employees: Staff members who contribute to the success of the business.

Suppliers: Companies that provide the coffee beans, food, and other necessary supplies for the coffee shop.

Media: Local newspapers, magazines, bloggers, or social media influencers who may feature the coffee shop in their content.

Community: The local community in which the coffee shop is located is another public that the business should engage with and support.

Investors: If the coffee shop has shareholders or investors, then they are a public that the business should communicate with and keep informed about the company's performance and growth.

Identifying and engaging with these publics can help the coffee shop understand their needs, preferences, and opinions, and develop targeted marketing strategies that cater to each group. This approach can help build a loyal customer base, drive business growth, and increase brand awareness.

Answer 2

Step-by-step explanation:

In marketing, the term "publics" refers to groups of people who have a particular interest in or impact on a company or its products. Some examples of publics include customers, investors, employees, suppliers, government agencies, and the media.

Publics are important to marketers because they can affect a company's success in various ways. For example, customers can either buy a company's products or choose to take their business elsewhere. Investors can choose to invest in a company's stock or not. Government agencies can set regulations that affect a company's operations. The media can influence public opinion about a company and its products.

For a specific business, let's consider a local coffee shop. Some potential publics for this business could include:

1. Customers: These are the people who visit the coffee shop to purchase coffee, tea, pastries, and other items. Customers are important to the coffee shop because they provide revenue and can recommend the business to others.

2. Employees: The coffee shop depends on its employees to provide friendly and efficient service to customers. Satisfied employees can help create a positive work environment and provide good customer service.

3. Local residents: The coffee shop is part of the local community, and it is important for the business to maintain good relationships with residents. This can involve supporting local events, being involved in community organizations, and sourcing ingredients from local suppliers.

4. Suppliers: The coffee shop relies on suppliers to provide high-quality coffee beans, milk, pastries, and other ingredients. Maintaining good relationships with suppliers can ensure a steady supply of inventory and favorable pricing.

5. Health inspectors and other regulators: The coffee shop must comply with health and safety regulations, and maintain good relationships with regulatory agencies to avoid fines and reputational damage.

6. Local media: The coffee shop may want to engage with local media outlets to promote new products or events, or respond to any negative publicity.

By understanding and managing these publics effectively, the coffee shop can build its brand reputation, attract and retain customers, and ultimately grow its business.