Yes, that is correct! The purpose of coupons is to encourage consumers to purchase products or services by providing them with discounts or special offers. Coupons can come in various forms, including on-jar coupons, in-jar coupons, newspaper coupons, and electronic coupons, but they all serve the same basic function. By offering discounts, businesses can increase sales and encourage customer loyalty, while consumers benefit from saving money on their purchases.