Question

Gwenn has been asked to analyze a client's proposed expansion into toronto, canada. Her report analyzes the limitations of the firm, as well as its resources, assets, and competitive advantage. she also examines potential opportunities to be found in the new market. which organizational strategy is gwenn using for her report?

Answer 1

Gwenn is using a SWOT analysis for her report, a strategic planning technique examining strengths, weaknesses, opportunities, and threats related to a company's proposed expansion.

Step-by-step explanation:

Gwenn is performing an analysis that is considered part of a SWOT analysis, which stands for Strengths, Weaknesses, Opportunities, and Threats. This strategic planning technique is used to help an organization identify internal strengths and weaknesses, as well as its external opportunities and threats in the marketplace. By analyzing the firm's limitations, resources, assets, and competitive advantage, as well as the opportunities in the Toronto market, Gwenn is helping the company to understand factors that could impact its expansion success.