Let's assume the second number to be 'x'.
According to the problem, the first number is 30% less than the second number.
This means the first number will be (1-30/100)x = 0.7x
Similarly, the third number is 40% more than the second number.
This means the third number will be (1+40/100)x = 1.4x
Now, we are asked to find the ratio of the first number to the third number:
Ratio of the first number to the third number = 0.7x/1.4x
Ratio of the first number to the third number = 1/2
Therefore, the ratio of the first number to the third number is 1:2.