Final answer:
Candice is working on a pricing strategy that involves calculating production costs and desired profits to set competitive prices for her workout clothing line. The strategy is influenced by supply and demand and competitive market dynamics. The goal is to maximize profits while providing value to customers.
Step-by-step explanation:
Candice is involved in setting a pricing strategy for her workout clothes line. An essential part of this strategy includes determining the cost of production and the desired profit to arrive at a suitable price for her products. This process ensures her workout clothes are priced competitively in the marketplace and align with her brand's value proposition.
The pricing strategy can impact the business in several ways, such as helping to determine competitiveness, setting a standard for the products, deciding whether to offer discounts and sales incentives, and ultimately defining customer value. The law of supply and demand, along with market competition, greatly influences these decisions. When the demand exceeds supply, prices may rise, and when the supply exceeds demand, prices may decrease.
Furthermore, in a competitive market, firms must consider their profit-maximizing quantity of output to set prices effectively. For example, after determining the optimal quantity of output, a business can refer to its perceived demand curve to decide the right price. This approach helps the firm to maximize profits while being competitive in its pricing.