Question

As the vice president for marketing of an airline, what programs would you undertaken to even the high and low period in demand?

Answer 1

Offer discounts and promotions during low-demand periods. This will encourage people to fly during these times and help to fill up empty seats.

Target different markets during different times of the year. For example, you could target business travelers during the week and leisure travelers on the weekends.

Partner with other businesses to offer discounts and promotions. This could include hotels, car rental companies, and attractions.

Create loyalty programs that reward customers for flying with your airline. This will encourage people to fly with you more often, even during low-demand periods.

Invest in marketing and advertising to promote your airline during low-demand periods. This will help to create awareness of your airline and encourage people to fly with you.