Final answer:
Challenges are sorted into infrastructure, process, and people categories to highlight areas for improvement in omnichannel operations, such as logistics and technology use, marketing strategies, staffing, and customer service.
Step-by-step explanation:
Sorting the challenges into the correct omnichannel buckets helps identify areas that need improvement in infrastructure, processes, and the people involved. Here's how the challenges might be categorized:
- Infrastructure: Needing appropriate supply chain and logistics capabilities to deliver across multiple channels; Making checking out quicker; Having large enough inventory of popular supplements.
- Process: Using technology/reports to know which products are most popular for their customers; Needing to market the promotions of supplements.
- People: Customers having to wait while to find an employee to answer questions or help find products; Staff not able to answer all customer questions on supplements; Having many supplements that are not selling fast enough; Needing to hire people to fulfill online orders for store pick-ups.