Firms oftentimes claim a purpose for their operation, but only a few live into it.
Many firms have developed an impressive-sounding purpose that is featured on
their website and later on ignored the purpose. A relevant social purpose is truly
embedded in the company's competitive position and differentiation when it
becomes the central value. Consider the following example:
a. Land O’ Lake “Feeding human progress around the world” and Daone
“bringing health through food to as many people as possible.”
b. In what position do you think the CEO truly engages in creating a social
purpose? Why? what example fits in Corporate Social Responsibility (CSR)
and what example fits in Creating Shared Values (CSV)?