a. Me
The popular journalist and author Tom Wolfe labeled the 1970s the Me Decade in 1976. However, not all the efforts at self-transformation were individualistic. Massive religious cults and movements, such as the Reverend Sun Myung Moon’s Unification Church and the International Society for Krishna Consciousness, submerged the individual identities of their adherents, as did smaller utopian communities, such as Jim Jone’s Peoples Temple.