Question

Directions: Label the following scenarios pathos, logos, or ethos using P, L, or E.

Pathos-an appeal to emotion.
Logos-appeal to logic or reason.
Ethos-appeal to credibility or character.

1. A child is shown covered in bug bites after using an inferior bug spray.

2. A famous golf athlete endorses Nike.

3. Sprite Zero is 100% sugar-free.

4. A 32oz. bottle of Tide holds enough to wash 32 loads.

5. A commercial shows a happy couple riding in a beautiful corvette.

6. Cardiologists recommend Ecotrin more than any other brand of aspirin.

7. Taylor Swift appears in a commercial for a relaxation app using soothing sounds.

8. Animals are in a commercial asking for donations for abused animals.

9. Dentists prefer Trident gum over other leading brands.

Answer 1

1. P - influences viewer's emotions to promote product (you wouldn't want to end up like that would you? Buy this bug spray instead as its way more effective)

2. E - golf athlete poses as a credible source (due to popularity and overall success)

3. L - includes factual information

4. L - includes factual information

5. P - influences viewer's emotions to promote product. (they seem happy, maybe if I buy a corvette I'll be happy too)

6. E - cardiologists pose as credible sources (this is because of their experience and overall knowledge that makes them credible on the subject)

7. E - Taylor Swift poses as a credible source (due to her popularity and success)

8. P - influences viewer's emotions to promote product (seeing the animals helpless and alone sways you into wanting to adopt one)

9. E - dentists pose as credible sources (this is because of their experience and overall knowledge that makes them credible on the subject)

Answer 2

P (appeal to emotions of sympathy and concern for the child's discomfort)
E (using the credibility and character of the famous golf athlete to endorse Nike)
L (using logic and reason to inform consumers that Sprite Zero is free of sugar)
L (using logic and reason to inform consumers of the volume of detergent contained in a 32oz bottle of Tide)
P (appeal to emotions of desire and envy for the car and the lifestyle it represents)
E (using the credibility of cardiologists to endorse Ecotrin)
P (appeal to emotions of relaxation and tranquility by associating Taylor Swift with a relaxation app)
P (appeal to emotions of empathy and compassion for abused animals)
E (using the credibility of dentists to endorse Trident gum over other leading brands)