Answer:
Peer pressure is the factor that affects us when friends influence us to buy something. Peer pressure refers to the social influence that people have on each other, and it can be a powerful force in shaping our behaviors and attitudes. When our friends or social group encourages us to buy something, we may feel pressure to conform to their expectations or to fit in with the group. This can lead us to make purchasing decisions based on the influence of others rather than our own needs or desires. While advertising, packaging, and prices can influence our purchasing decisions, when our friends are involved, peer pressure often plays the most significant role.
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