To find the percent change, we need to use the formula:
percent change = (new value - old value) / old value * 100%
In this case, Max's old value is 73 and his new value is 96. So:
percent change = (96 - 73) / 73 * 100%
percent change = 23 / 73 * 100%
percent change = 0.3151 * 100%
percent change = 31.51%
Therefore, Max's percent change is 31.51%, rounded to the nearest whole percent, it is 32%.