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1. sets out the five (5) key things to remember when greeting a customer either face-to-face or on the telephone.
2.Draw a picture of two (2) employees in an organisation with which you are familiar. One employee should show good standards of personal dress and presentation, and the other should not. Note: Drawings of ‘stick people’ are sufficient for this exercise.
3. includes some key guidelines for communicating with customers. You can be as creative as you wish, using a mixture of words and pictures.
4. Summarise why it is useful for an organisation to record feedback and communications with customers. Then, write a short summary (dot-points) on what type of customer feedback your organisation receives, and how your organisation manages and records customer feedback. Consider in particular whether your company has any legal requirements to record these communications.

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Answer

1. Five key things to remember when greeting a customer:

  1. Be friendly and welcoming: Greet the customer with a smile and a friendly tone of voice, whether in person or on the telephone.
  2. Use the customer's name: If possible, address the customer by name to make them feel valued and important.
  3. Listen actively: Pay attention to the customer's needs and concerns, and respond appropriately.
  4. Be professional: Maintain a professional demeanor and use appropriate language and tone of voice.
  5. Thank the customer: End the interaction with a thank you, and offer assistance with any further needs they may have.

3. Key guidelines for communicating with customers:

  1. Be clear and concise: Use simple language and avoid using technical jargon or slang.
  2. Listen actively: Pay attention to the customer's needs and concerns, and respond appropriately.
  3. Be empathetic: Show understanding and concern for the customer's situation.
  4. Provide solutions: Offer suggestions and solutions to the customer's problems or needs.
  5. Follow up: Ensure that the customer's needs have been met and offer further assistance if needed.

4. The usefulness of recording feedback and communications with customers:

  1. Helps identify areas for improvement: Recording customer feedback can help identify areas where the organization can improve its products or services.
  2. Provides insight into customer needs: Customer feedback can provide valuable insight into what the customer wants and needs, helping the organization to better meet their expectations.
  3. Legal requirements: Depending on the industry, there may be legal requirements to record and retain customer communications.

Types of customer feedback and how it is managed and recorded:

  1. Complaints: Complaints are recorded and managed through a customer service system, with a focus on resolving the issue to the customer's satisfaction.
  2. Surveys: Surveys may be conducted to gather feedback on products, services, or customer experience. Responses are typically recorded and analyzed to identify areas for improvement.
  3. Social media: Feedback and comments on social media platforms are monitored and responded to, with any relevant information recorded in customer service logs or databases.
  4. Legal requirements: Depending on the industry, there may be legal requirements to record and retain customer communications, such as in the financial services or healthcare industries. These communications are typically stored securely and may be subject to regulatory audits or investigations.
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