Answer: here we go
Step-by-step explanation:
1. The attributes of Crayola® products include bright colors, easy application, and safety for children. The benefits of the products are a tool for self-expression, creativity, and educational benefits.
2. The core product benefit of Crayola® products is a tool for self-expression and creativity. The actual product benefits are its bright colors, easy application, and safety features. The augmented product benefits are the educational benefits and the satisfaction of a quality product.
3. Before entering the toy market, Crayola® was in the maturity phase of the Product Life Cycle. They were a well-established brand with loyal customers. Currently, Crayola® is still in the maturity phase, but with their expansion into the toy market, they have the potential to enter the growth phase.
4. Yes, the move from school supply products to toys is a form of product development. Crayola® identified an opportunity to expand their product line and reach a new market which led to the creation of a new line of products.
5. Crayola's product portfolio strategy includes a wide range of products for school and home use. They offer various types of coloring and art supplies to cater to different needs, from washable markers for young children to professional-grade colored pencils for artists. The company constantly innovates and improves their products to maintain their position as a market leader. Additionally, they have expanded their product line with toys and other creative items to reach a wider audience.