Question

Which of the following is an example of a multiple products and multiple markets strategy?

a. College Football magazine selects different covers for essentially the same magazine in order to appeal to different geographic markets in the U.S.
b. A new movie used several different movie trailers. One set of previews showed the action scenes in order to attract one audience and the other set showed romantic scenes to attract another audience.
c. Betty Crocker carries one line of cake mixes for people with conventional ovens and another line of cake mixes for people with microwave ovens.
d. Arm and Hammer Baking Soda can be used for baking and to remove odors from refrigerators and litter boxes.
e. Johnson's Baby Oil is advertised as a skin softener for babies and as a makeup remover for women.

Answer 1

The correct answer is (e) Johnson's Baby Oil is advertised as a skin softener for babies and as a makeup remover for women. This is an example of a multiple products and multiple markets strategy, where one product is marketed to different target markets with different messaging and positioning.