Final answer:
True economic value (TEV) is reduced when a customer is not aware of all the features or benefits that a product claims to offer. When customers are not fully informed about a product, they may not perceive its full value, leading to lower demand and economic value for the product.
Step-by-step explanation:
True economic value (TEV) is reduced when a customer is not aware of all the features or benefits that a product claims to offer. When customers are not fully informed about a product, they may not perceive its full value. This lack of awareness can lead to lower demand and lower economic value for the product.
For example, imagine a new smartphone that has a unique feature that allows for wireless charging. If customers are not aware of this feature, they may not be willing to pay as much for the phone compared to if they knew about and valued this feature. In this case, the lack of awareness reduces the economic value of the phone.
Therefore, the statement is true: true economic value (TEV) is reduced when a customer is not aware of all the features or benefits that a product claims to offer.