Answer: Yes, that is a correct definition of the process of information search in consumer behavior. Information search is a crucial stage in the consumer decision-making process, in which the consumer gathers and evaluates information about products, services, and brands to make an informed purchase decision.
Step-by-step explanation:
During this stage, the consumer may use various sources of information, including personal experience, advice from friends and family, advertising, online reviews, and other external sources of information. The consumer's goal is to gather relevant information that can help them evaluate different options and choose the product or service that best meets their needs and preferences.
Therefore, information search involves actively seeking out information, processing it, and evaluating it to make an informed decision.