Question

Drag each label to the correct location on the image.

Differentiate between the factors that influence the customer's behavior based on the given scenarios.
Tony is contemplating purchasing
a new sports car, but his family
wants him to invest in an SUV.
Tina really wants to purchase
that new cosmetic product,
but she has learned that the
company participates in animal
testing, which she is against.
Carrie has gotten into an
argument with her best friend.
She feels bad because she said
some hurtful things to her friend.
So she buys her friend's favorite
Laura's friends want her to
purchase that flashy evening
dress for the Christmas party, but
she doesn't think it will suit her.
Clive wants to take his family on
a vacation to South Africa, but
he doesn't have enough savings
to make that happen.
Ron wants to buy a dessert for
a dinner party he has been invited
to. He remembers his friends
talking about this particular
cheesecake that is delicious

Answer 1

The given scenarios illustrate different factors influencing consumer behavior, including social factors, ethical considerations, emotional factors, peer pressure, financial limitations, and social influence on taste preferences.

Step-by-step explanation:

The scenarios presented are examples of the various factors that influence customer behavior. Each scenario poses different incentives and dilemmas that can alter the decision-making process for individuals. Understanding these situations can provide insights into consumer psychology and can help in predicting how customers might behave in a market environment.

• 
  
• Tony's dilemma represents social factors, as his family's preferences impact his buying decision.
• 
  
• Tina's conflict is an example of ethical considerations affecting a consumer's behavior.
• 
  
• The scenario with Carrie illustrates how emotional factors can influence purchasing decisions as an attempt to mend a relationship.
• 
  
• Laura faces peer pressure, but personal self-perception might prevent her from following her friends' recommendations.
• 
  
• Clive is constrained by financial limitations, showing that economic factors can restrict consumer choices.
• 
  
• Lastly, Ron is influenced by social influence and taste preferences of his friends when choosing a dessert.

Each of these examples shows how different factors and incentives impact the consumer decision-making process.