Question

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1. Choose a well-known company, and describe its brand promise. Describe at least three ways that the company uses to create that brand promise. (1-5 sentences. 3.0 points)


2. Choose a type of company you would like to work for or start up yourself, and then answer the questions below.

a. Describe the type of company and the product it would sell. TIP: This can be the same or different from the company you described in Assignment 1R. (1-3 sentences. 1.0 points)

b. Describe at least two categories you could group the company's target customers into, if the company were using channel management. (1-2 sentences. 1.0 points)

c. Describe at least two ways that the company might decide to treat those two categories of customers differently, and explain why it might do that. (1-5 sentences. 4.0 points)

d. Would the type of channel management described in questions 2b and 2c above be likely to lead to unfair treatment of some groups? Why or why not? How could you make sure that didn't happen? (1-5 sentences. 4.0 points)


3. Imagine that you are working at a clothing or grocery store, and answer the questions below about inventory and merchandising for the store.

a. Describe at least two factors you could consider to help decide how much inventory to keep in stock of a particular item at the store. (1-4 sentences. 1.0 points)

b. If you were running the clothing or grocery store, which buying method would you prefer to use? Why? (1-4 sentences. 1.0 points)

c. If you were running the clothing or grocery store, which inventory control method would you prefer to use? Describe at least one, and explain why you would use it. (1-2 sentences. 1.0 points)

d. Describe an example of two products you could combine in a display in the store to show how they could work together. (1-2 sentences. 1.0 points)


4. List at least six things you would check for if you were asked to evaluate the workspace of an employee for ergonomics. (1-6 sentences. 3.0 points)

Answer 1

Answer:Company: AppleBrand Promise: To provide innovative, user-friendly, and premium quality technology products to customers.Ways Apple creates its brand promise:Using sleek and minimalist designs for their products that emphasize simplicity and elegance.Incorporating the latest technology and innovative features into their products to ensure high quality and user satisfaction.Providing excellent customer service and support to build a loyal customer base.a. Type of Company: A food delivery service that specializes in healthy and organic meals.b. Categories of Target Customers: Health-conscious individuals and families, and fitness enthusiasts.c. Ways to treat different categories of customers:Offering personalized meal plans and customized menus based on each customer's dietary preferences and fitness goals.Providing loyalty programs, discounts, and exclusive offers to regular customers to increase customer retention and satisfaction.d. This type of channel management may not lead to unfair treatment of groups if the company provides equal opportunities and benefits to all customers. To ensure that this doesn't happen, the company could conduct customer surveys and feedback sessions to identify any potential biases or inequalities in their channel management strategy.a. Factors to consider for inventory control:Seasonal demand and popularity of the product.Sales trends and historical data to predict future demand and adjust inventory levels accordingly.b. Preferred buying method: Just-in-time (JIT) inventory system, where the store orders inventory based on actual customer demand instead of maintaining a large inventory stockpile.c. Preferred inventory control method: ABC inventory control system, which categorizes inventory items based on their demand and value to determine the appropriate inventory level and reorder points.d. Example of product combination: A display of organic quinoa and fresh vegetables to show customers how they can make a healthy and nutritious meal.Six things to evaluate for ergonomic workspace:Desk and chair height and adjustment to ensure proper posture and comfort.Lighting and glare to minimize eye strain and discomfort.Keyboard and mouse placement to prevent repetitive strain injuries.Monitor placement and distance to avoid neck and eye strain.Adequate footrest and leg support to prevent discomfort and fatigue.Proper ventilation and temperature control to ensure a comfortable and healthy work environment.

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