Step-by-step explanation:
The Quaker Company wanted Babe Ruth to appear in a photo eating their Puffed Wheat Cereal because he was one of the most popular and recognizable celebrities of his time. Babe Ruth was a legendary baseball player, and his fame extended beyond the world of sports, making him a highly influential figure in American culture. By associating their product with Babe Ruth, the Quaker Company hoped to capitalize on his popularity and influence, and to create a positive image and perception of their cereal in the minds of consumers. Celebrity endorsements were a common advertising strategy during this time period, and Babe Ruth was one of the most sought-after celebrity endorsers of his time. His endorsement would have added significant value and credibility to the Quaker Company's marketing efforts.