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Quiz: Marketing Globally

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Ava is a marketer for the baby clothes company Kid2Kid. The company is preparing to enter new global markets. Ava is in charge of researching the demographics of five different markets
and identifying the most effective marketing strategies for each market. What types of demographic information should she include in her demographic profiles?

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As a marketer for Kid2Kid, Ava should include the following demographic information in her demographic profiles for the five different markets:

  • Age: Ava should research the age range of the target market in each country to identify the age group of parents or caregivers who are most likely to purchase Kid2Kid's products.
  • Gender: Ava should identify the gender distribution in each market to determine whether there are any gender-specific product preferences or trends.
  • Income: Ava should research the income levels in each market to identify the target market's ability to afford Kid2Kid's products.
  • Education: Ava should research the education levels in each market to identify the target market's level of education, which may impact their purchasing decisions.
  • Family size: Ava should research the average family size in each market to identify the target market's household composition, which may impact their purchasing decisions.
  • Cultural factors: Ava should also research cultural factors, such as customs, beliefs, and values, to understand how they may impact the target market's purchasing decisions and preferences.


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