Question

Imagine you are working for a successful advertising firm in a large city. Your

company handles many high profile clients and accounts on a day-to-day
basis, sometimes causing a stressful work environment. Recently, members of
your team have been disagreeing on how to handle the account of your most
important client, a well-known cereal brand. Some team members feel the
account deserves a more traditional campaign, devoted to long-standing fans
of the product, while others believe the time has come to reach a new
demographic by incorporating elements such as social networking and
celebrity endorsements. The conflict has gained the attention of department
managers. How would you try to resolve this conflict as a team member? As a
manager? Write a short summary detailing this conflict and how you would
resolve it. Be creative.

Answer 1

The conflict in this scenario revolves around the approach the advertising team should take in handling the account of a well-known cereal brand. Some team members want to stick to a more traditional campaign, while others believe that incorporating social networking and celebrity endorsements would suggest that the team take some time to research and analyze the cereal market, including the target audience, their preferences, and the marketing strategies used by the competitors. This research can help the team to better understand the product and its audience, which can then inform the advertising approach. It is important that everyone listens to each other and considers all ideas before coming to a consensus. I would facilitate this discussion by creating a safe and respectful environment for the team to express their opinions. I would encourage the team members to work collaboratively and consider each other's perspectives. Ultimately, I would make the final decision based on the research and the team's recommendations. In either scenario, it is important to remember that the goal of the advertising campaign is to serve the client's needs and to achieve the desired outcome.

Answer 2

The conflict in this scenario revolves around the approach the advertising team should take in handling the account of a well-known cereal brand. Some team members want to stick to a more traditional campaign, while others believe that incorporating social networking and celebrity endorsements is the way to reach a new demographic.

As a team member, I would suggest that the team take some time to research and analyze the cereal market, including the target audience, their preferences, and the marketing strategies used by the competitors. This research can help the team to better understand the product and its audience, which can then inform the advertising approach.

Next, I would suggest that the team members come together to discuss their individual ideas and concerns in a respectful and constructive manner. It is important that everyone listens to each other and considers all ideas before coming to a consensus.

As a manager, I would facilitate this discussion by creating a safe and respectful environment for the team to express their opinions. I would encourage the team members to work collaboratively and to consider each other's perspectives. Ultimately, I would make the final decision based on the research and the team's recommendations.

In either scenario, it is important to remember that the goal of the advertising campaign is to serve the client's needs and to achieve the desired outcome. By working together, the team can come up with an effective and creative solution that meets both the client's needs and the team's goals.