Yes, that is correct. Marketing is the process by which businesses or organizations promote their products or services to potential customers. The goal of marketing is to create awareness, generate interest, and ultimately persuade potential customers to purchase a product or service. Marketing strategies can include various tactics such as advertising, public relations, direct mail, email marketing, social media, and other methods to reach out to customers and build brand recognition. Effective marketing can help businesses increase sales, build customer loyalty, and grow their customer base.