A series of posters — on display at the National World War I Museum and Memorial in Kansas City, Mo., until Sept. 15 — designed by the Army to show America’s discharged soldiers how they should behave once they returned to civilian life, provides evidence of the nation’s blindness to the toll modern war took on those who endured it. The Army didn’t want the flood of veterans returning home to become a disruptive presence or a financial burden on society.
All but one of the posters on display were designed by an Army captain named Gordon Grant, who worked as an illustrator before the war and was assigned to the Army General Staff’s Morale Section. Jonathan Casey, the exhibit’s curator, said these small posters were used as tools of social engineering. “The focus,” Casey explained, was “on staying clean for their families back home, and on taking the skills they developed or honed in the service and applying them in their own communities.” The posters were tacked on bulletin boards on Army bases and at demobilization sites around the country beginning in 1918.