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Social media marketing

18FL-MK110-44 - Social Media Marketing
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Forum: Wk4, Ch03 DF - Technographics
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FORUM DESCRIPTION
Review the discussion about the Forrester Social Technographics Ladder in the textbook (page 46). Social Technographics Profile(s) characterize you? Pick four (4) of the profiles on the list; then, describe how what you do on social media platforms is compatible with the description of that profile. Please be specific (without compromising your privacy) by describing what you do as a persona in that Social Technographic Profile. For example, if you characterize yourself as a 'Collector' -- what do you enjoy collecting? What social site do you use for that purpose? Do you share your collections with other individuals or groups? In another instance, if you are a 'Joiner', what kind of social network have you joined to interact with other groups?

Answer 1

Step-by-step explanation:

I don't like to show off on social media, but I can provide examples of how different social technographic profiles might behave:

Spectator: This profile likes to consume content but does not contribute much. They enjoy browsing social media sites and reading/watching what others post. As a Spectator, you might spend hours scrolling through your social media feeds, liking posts, and sharing interesting content with your friends but not creating much content yourself.

Joiner: This profile is all about joining online groups and communities to connect with others who share similar interests. As a Joiner, you might join a variety of social networks and forums, ranging from professional groups to hobby-focused communities, to interact with others and learn from their experiences.

Critic: This profile likes to express their opinions about different topics and products online. As a Critic, you might post reviews of products, comment on other people's posts, and engage in debates on social media platforms.

Creator: This profile is all about creating and sharing content. As a Creator, you might use social media platforms to share your writing, photography, art, or music with a wider audience. You might also collaborate with others on creative projects or share tips and tutorials with fellow creators.