Final answer:
The final paragraph of a sales message should reiterate the purpose, thank the reader, suggest next steps, and avoid puffery or misleading statements.
Step-by-step explanation:
The final paragraph of your sales message is critical for leaving a lasting impression and driving action. It should restate your purpose in a concise manner while emphasizing the importance of your message. The conclusion should also include a call to action, urging the reader to do something based on the information provided. A courteous thank you to the reader for their time reflects good manners and professionalism. Additionally, it's an appropriate place to outline next steps or expectations, like suggesting a meeting or indicating that you will be following up. Puffery claims and misleading statements should be avoided as they can undermine trust and damage your reputation. A postscript, or P.S., is optional but can be an effective tool to reemphasize a crucial point or offer a last-minute addition. However, the primary focus should be on clarity, relevance, and sincerity in your closing.