Answer: To provide the most local responsiveness and to influence Japanese consumers in believing that the products are local, an MNE (Multinational Enterprise) should follow a localization strategy.
A localization strategy involves customizing the company's products, services, and marketing strategies to fit the needs and preferences of the local market. By doing so, the MNE can better cater to the unique preferences and cultural norms of Japanese consumers, which can increase the likelihood of success in the market.
In contrast, a global standardization strategy involves offering standardized products and services across all markets, which may not be well-received in the Japanese market, given its particularities. Therefore, a localization strategy is more appropriate for an MNE attempting to successfully break into the Japanese market.
Step-by-step explanation: